Casares is establishing it self as one of the Costa del Sol’s most interesting locations for property investment and short-term holiday rentals. Combining an attractive Mediterranean coastline, renowned golf resorts, mountain scenery, excellent accessibility and proximity to Estepona, Marbella and Sotogrande, Casares Costa offers many of the ingredients that international holiday makers and property investors are looking for in 2026 — and increasingly into 2027 and beyond.
For owners considering a Casares holiday rental investment, apartments in Casares Costa and the surrounding golf developments are particularly well positioned. They offer access to beaches, golf, restaurants and outdoor activities while generally providing a lower entry price than some of the Costa del Sol’s more established luxury destinations.
The wider tourism market is also providing a strong backdrop. The Costa del Sol welcomed approximately 14.65 million tourists in 2025, generating around €21.8 billion in tourism revenue, while tourism employment reached a record 152,162 people. For Casares property owners, this continued growth in visitor numbers, spending and international connectivity creates an increasingly attractive environment for professionally managed short-term rental properties.
Casares has a particularly interesting advantage over destinations that rely heavily on one type of visitor. Casares Costa combines beach tourism, golf tourism, lifestyle travel, family holidays and longer winter stays, creating the potential for a broader rental season.
The coastal area provides easy access to Mediterranean beaches, restaurants and beach clubs, while the surrounding countryside and golf developments appeal to visitors looking for a quieter alternative to the busier parts of the Costa del Sol. The location is also strategically positioned between some of southern Spain’s most popular destinations.
Estepona is just a short drive away, while Marbella, Puerto Banús, Sotogrande and Gibraltar can all be reached relatively easily. This makes Casares attractive to visitors who want to explore the Costa del Sol rather than remain in one resort throughout their holiday. For holiday rental owners, this combination is important because today’s guests increasingly look for location, outdoor space, facilities and experiences, rather than simply a place to sleep.
Apartments are likely to remain one of the most popular property types for short-term rentals in Casares Costa. Modern two and three bedroom apartments can appeal to several important customer groups, including:
Properties with large terraces, sea views, communal pools, private gardens, air conditioning, Wi-Fi, parking and modern interiors can be particularly well suited to the holiday rental market. The importance of apartments is also reflected in the wider Spanish tourism market. According to Spain’s National Statistics Institute, tourist-apartment overnight stays increased by 5.9% during 2025, contributing to a record 146.3 million overnight stays across Spain’s non-hotel tourist accommodation sector.
This is significant for Costa del Sol apartment owners because it demonstrates continuing consumer demand for accommodation that offers more space and independence than a traditional hotel.
One of the most interesting areas for holiday rental investors is Doña Julia, located close to Casares Costa.
The golf environment provides an additional source of demand outside the traditional summer beach season. Golfers can visit throughout much of the year, helping create opportunities for owners to target spring, autumn and winter bookings when traditional beach tourism is historically quieter. Doña Julia also benefits from its proximity to Casares Costa, meaning visitors can combine golf with beach days, restaurants, sight seeing and day trips.
This combination makes golf-oriented apartments particularly interesting for owners seeking to build a more year-round rental strategy rather than relying entirely on July and August. Current property-market data also shows continued activity around the area. Fotocasa’s September 2026 data puts advertised property values in Doña Julia Golf at approximately €3,938 per m², with prices around 3.9% higher year-on-year.
That creates an interesting proposition for investors: a golf location with comparatively accessible property pricing, combined with access to the wider Casares Costa tourism market.
The appeal extends beyond Doña Julia. The wider Casares golf corridor provides a selection of established residential developments where apartments can appeal to golf holidaymakers as well as traditional leisure travellers. Properties close to golf courses can have a significant advantage because they can be marketed around specific experiences rather than simply accommodation.
A well-presented apartment can be promoted as:
“Your base for a Costa del Sol golf holiday.”
This opens up opportunities to target golfers travelling to play multiple courses in the region, including courses around Casares, Estepona, Sotogrande and San Roque. For owners, this also provides opportunities to create packages and marketing campaigns around golf breaks, golf societies and extended stays.
Casares has experienced considerable property-price movement over the past two years. According to idealista’s August 2026 data, the average advertised property price across Casares was approximately €3,197 per m², while Bahía de Casares reached €3,580 per m², representing annual growth of 14.5%. Casares Golf–Casares del Sol was around €3,500 per m², up 7.4% year-on-year.
Other market data shows an even higher average advertised prices across Casares, illustrating the differences between individual data providers and property segments. Fotocasa reported approximately €4,175 per m² in September 2026, with Marina de Casares at around €4,429 per m² and Doña Julia Golf at approximately €3,938 per m².
The important point for investors is not necessarily one individual price figure, but the broader direction of the market and the significant variation between different Casares neighbourhoods. For holiday-rental investors, this creates opportunities to identify apartments where purchase price, rental potential, location and future capital appreciation work together.
Another positive indicator for the future of Casares Costa is the continuing investment in new residential developments. In July 2026, developer Exxacon announced the commencement of construction of Alura Living Casares Costa, a €51.18 million project comprising 99 two- and three-bedroom homes in the Doña Julia area. Completion is expected from the third quarter of 2029.
New developments can have a wider effect on a destination. They bring additional residents and visitors, increase the quality and choice of accommodation and can contribute to improvements in local amenities and services. For existing property owners, carefully managed development can therefore help strengthen the overall positioning of an area as a desirable residential and holiday destination.
Although apartments are likely to represent the largest opportunity for many investors, Casares villas occupy an important position within the short-term rental market. Large villas with private pools, outdoor dining areas, sea views and several bedrooms can target higher-value family groups and multi-generational holidays. Casares’ combination of countryside, mountains, golf and coastline makes it particularly suitable for villa holidays where guests want privacy and outdoor space.
The villa market can also benefit from the area’s proximity to the luxury developments around Finca Cortesín, Estepona and the western Costa del Sol. For investors, however, apartments can offer a more accessible entry point, particularly where properties are located within established developments with communal swimming pools, landscaped gardens, parking and leisure facilities.
The wider tourism numbers provide an important backdrop for Casares. The Costa del Sol recorded 14.65 million tourists during 2025,up approximately 1.19% on 2024. Tourism revenue reached approximately €21.81 billion, an increase of 2.8%, while hotel RevPAR increased by 7.21% to €108.20.
The performance of Málaga Airport is particularly relevant to Casares. During the first half of 2026, Málaga-Costa del Sol Airport handled more than 13.2 million passengers, representing growth of 6.7% compared with the first half of 2025. By the end of August 2026, passenger numbers for the year had reached more than 19.3 million, 6.6% higher than the same period in 2025, with international passengers accounting for more than 16.1 million. For a destination such as Casares, international connectivity is fundamental. The easier it becomes for European and long-haul visitors to reach Málaga, the larger the potential customer base for holiday apartments across the western Costa del Sol.
There is another important reason to look at the longer-term outlook. Aena is planning approximately €829.7 million of investment at Málaga-Costa del Sol Airport between 2027 and 2031, including major infrastructure improvements and an expansion that is expected to increase the airport’s surface area by approximately 45%.
This does not guarantee future rental performance in Casares, but it represents a substantial long-term investment in the infrastructure serving the Costa del Sol. For property owners, improved connectivity and airport capacity can support the region’s ability to accommodate continued international tourism growth.
Looking towards 2027 and beyond, several trends could support the Casares short-term rental market.
The Costa del Sol has become an increasingly international destination, with visitors arriving from the UK, Germany, France, the Netherlands, Italy and other European markets. Casares can benefit from this diversification because it offers a quieter alternative to the busiest coastal resorts.
Golf is one of the most valuable forms of tourism for the Costa del Sol because it extends beyond the traditional summer season. Casares’ position between Estepona and Sotogrande places it within one of the region’s most concentrated golf corridors.
Holiday makers are increasingly looking for properties that provide the facilities of a home combined with the experience of a resort. Modern apartments with terraces, pools, high-speed Wi-Fi, parking and attractive interiors are well suited to this trend.
Casares is not simply a July-and-August destination. Spring golf holidays, Easter breaks, autumn sunshine, winter escapes and longer stays can all contribute to occupancy outside the peak summer months. For owners, the objective should therefore be to build a 12-month marketing strategy, rather than simply maximise August rates.
The development pipeline, including significant investment in the Doña Julia area, indicates continued developer confidence in Casares Costa.
Strong returns from a Casares holiday rental are not automatic. Performance depends on factors including purchase price, property condition, location, views, facilities, pricing strategy, occupancy, marketing, reviews and professional management. A well-managed apartment can be positioned differently throughout the year.
Summer can focus on families and beach holidays. Spring and autumn can target golfers and active travellers. Winter can target long-stay visitors, retirees, remote workers and northern European visitors looking for sunshine.
Dynamic pricing can then be used to reflect demand, local events, school holidays and seasonal travel patterns. Professional photography, attractive interior design, hotel-quality linen, fast communication and excellent guest reviews can also make a significant difference to a property’s ability to compete.
Casares is benefiting from a combination of powerful long-term factors. It has the Mediterranean lifestyle that attracts international buyers, beaches and coastal amenities, a growing residential market, established golf resorts and easy access to some of the Costa del Sol’s most important destinations.
At the same time, the wider region continues to demonstrate strong tourism fundamentals. Spain recorded 146.3 million overnight stays in non-hotel tourist accommodation in 2025, with tourist apartments accounting for 52.1% of those stays and apartment overnight stays increasing by5.9%.
Meanwhile, the Costa del Sol recorded another record tourism year and Málaga Airport continues to grow. Taken together, these trends suggest that Casares Costa has considerable potential as a short-term rental destination as the market moves into 2027 and the following years.
For investors, the strongest opportunities are likely to be properties that combine an attractive purchase price with the characteristics today’s holidaymakers increasingly demand: excellent location, outdoor space, swimming pools, golf access, sea views, quality interiors, reliable Wi-Fi and professional management.
The evolution of Casares is increasingly difficult to overlook. From the beaches of Casares Costa to the golf developments around Doña Julia, Casares Golf and the wider Finca Cortesín area, the municipality offers a combination of tourism, lifestyle and property investment opportunities that is becoming increasingly attractive to international buyers.
For owners seeking a Costa del Sol holiday rental investment, a well-positioned apartment in Casares can offer more than seasonal rental income. It can provide exposure to a growing tourism destination, potential long-term property appreciation and access to a lifestyle market that continues to attract visitors from across Europe and beyond. With tourism infrastructure expanding, new residential investment underway and the Costa del Sol continuing to attract record visitor numbers, Casares Costa is well positioned to enter 2027 as one of the western Costa del Sol’s emerging short-term rental markets.
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